Children's friendships are the most beautiful things that happen at school. It's a time full of challenges and joy.
Kids willingly support each other in difficulties, and the joy shared with peers keeps growing. The strength of relationships is the main theme of the BACK TO SCHOOL 2023 campaign prepared by SMYK, filled with COOL CLUB clothes, as well as KAYOKKI backpacks and school accessories.
Style and comfort are the distinguishing features of the new clothing collection prepared for the beginning of the school year. Trendy colors, layered stylizations, practical cuts, and friendly materials encourage comfortable learning and joyful play during free time.
The September weather requires always having a comfortable and stylish hoodie at hand. In the autumn season of 2023, college-style hoodies and jackets reign supreme at SMYK, available in many colors and sizes.
The collection for girls is full of vivid colors and bold patterns. The style of American teenagers is the favorite look of this season. Skirts, T-shirts, hoodies, denim jackets, and flared pants – mixing patterns and colors makes it easy to emphasize individuality.
The collection also includes classic blouses and shirts with puffed sleeves or ruffles, knitted vests, and elegant cardigans, perfect for school events and important occasions.
Boys go for loose and comfortable, and that's how their clothes must be. Comfortable pants, total look style tracksuits, and loose T-shirts – these are their preferred choices.
When dressing for school, kids readily reach for T-shirts or hoodies with inspiring and funny slogans. The collection designers prepare a wide selection for them, drawing inspiration from the real world of children and teenagers.
Preschoolers also like to wear what they like – they have a great choice of colorful, comfortable clothes. Prints and applications with animals or favorite characters bring joy every morning when choosing what to wear for playtime with friends.
Equally important are comfortable shoes – not only for changing autumn weather but also for many hours spent in the school building and for sports activities. COOL CLUB offers many shoes made with technologies friendly to little feet.
BioFit and Flex&Air Technology provide flexible, slip-resistant soles, toe protection against injuries, and good stability.
Especially recommended for walking in kindergarten and autumn walks is the line of shoes made in the Barefoot technology – exceptionally lightweight, flexible, and soft shoes. Comfortable fastening and charming, fun prints make them loved by all preschoolers. The leather insole is a particularly foot-friendly solution.
In the BACK TO SCHOOL collection, we also focus on school accessories – backpacks, satchels, and matching accessories! The range of KAYOKKI school accessories is very wide! Walking to morning classes is more enjoyable with a beautiful backpack in favorite patterns. With children preparing to start school in mind, we have prepared a collection that breaks the student routine. It includes ergonomic satchels, award-winning in consumer research, comfortable backpacks, matching pencil cases, as well as water bottles and lunch boxes.
The comfort and convenience of the COOL CLUB and KAYOKKI collection are the best background for the most important lesson children take from school – that friendship at school is the most important!