NOWEAR is fashion that follows you.
Effortless style.
Simplicity, comfort, quality—that’s our motto. Minimalist cuts, colors that match many outfits. Materials that last more than one season. The perfect combination for those who choose quality over quantity. NOWEAR is a capsule brand created for those who value versatility and comfort. A collection that supports your active lifestyle and saves you time, because a few pieces = many looks. Zero stress, zero wasted time.
What will you find?
Oversized sweatshirts (with or without hoods, zip-up, plain), t-shirts, and pants that create the perfect base. The look is completed with bombers, winter jackets, and vests. Everything coordinates in color and style—because we make fashion for you, not for fleeting trends.
Ready for the cold?
Love winter activities? NOWEAR presents functional clothing that meets any location and weather. Jackets, pants, and fitted thermal underwear provide protection, comfort, and full freedom of movement. Whether in a bustling city or on a mountain slope. Warm, comfortable, and completely relaxed. Everything you need to enjoy winter without compromise.
Technology in fashion
NOWEAR uses innovative fabrics and top-level solutions. Breathable, windproof materials. Waterproof membrane. Sealed seams. It works brilliantly—in rain and snow alike.
A no-brainer for everyday
NOWEAR is more than clothes. It’s a discreet companion for exploring the city, outdoor activities, and capturing moments. You put it on and go—the rest happens naturally.