SMYK is an iconic brand which offers products for kids, with recognition reaching 92% (source: Kantar TNS research, 10.2020). SMYK’s retail chain includes over 200 stores in Poland, the smyk.com online store and own stores in Romania and Ukraine. Company’s own brand products - COOL CLUB and SMIKI - are available in brick-and-mortar and online stores of our partners in over 20 countries in Europe and Asia.
SMYK stores offer a wide selection of high-quality clothing and footwear, toys, baby accessories and other products for children aged 0-14. One of the SMYK’s strenghts is the availability of a wide range of products for kids “under one roof”.
SMYK offers products of its own brands COOL CLUB and SMIKI, which are available only in SMYK or in franchise partners' stores.
COOL CLUB is SMYK’s own fashion brand created by Polish designers team in line with fashion trends. Collections for the little ones are made from natural fabrics, which are both friendly to baby skin and practical for parents. It perfectly matches with the motto: quality, fashion, comfort. COOL CLUB dresses children from head to toe with clothing, footwear and accessories. The collection is divided into several lines, from casual, sports, to clothes for special occasions. COOL CLUB cares about details and quality, confirmed by certificates and product awards. The entire collection for newborns and baby underwear is based on organic cotton. Every season, COOL CLUB collections include over 3,000 options suited to the changing needs of children and parents.
SMIKI own brand provides safe, high-quality toys and accessories for babies and children. SMIKI's mission is to educate children through play and to help parents in supporting their kids’ development, from the very first moments of life. Under the SMIKI brand, parents will find educational toys, plush animals, dolls, vehicles, bricks, musical toys or experiment kits and accessories, such as silicone wooden teethers, plush rattles, cuddly toys or sensory balls.
SMYK’s offer includes products of renowned, world-famous brands of toys and accessories for children, incl. Lego, Mattel, Hasbro.
Own brands, as well as third-party brands products, are also sold in Poland via the smyk.com e-commerce platform and the SMYK mobile application, where you will find a wide range of products for mothers, fathers and entire families. The mobile application and smyk.com, together with the "click & collect" service, offer a convenient, free delivery to SMYK stores, and together with the brick and mortar chain, they make an integrated omnichannel offer.