SMYK has started another edition of the campain promoting Christmas gifts offer with a slogan: ”SMYKI recommend! ”.
This time every year, Santa Claus wonders what presents to give to the kids. This task becomes more and more difficult every year. Santa has already given away so many gifts! He would like to give them something really amazing. Fortunately, he is not alone with this challenge. Mrs. Claus knows very well what to do in this situation – let’s ask the kids!
The youngest are experts in their dreams and know best what will make them happy. That’s why this year, at the suggestion of Mrs. Claus, Santa asks children to reveal their dreams to him. The campain „SMYKI recommend! ” consists of five tv commercials. In each spot, children present 3 toys from SMYK offer which will be a guarantee of a well-chosen Christmas gift.
Among 15 experts’ proposals there are interactive toys supporting the development of children from an early age: SMIKI interactive tablet, Fisher-Price Puppy and Little Tikes babyapp walker, iconic LEGO bricks - DUPLO, Friends and City, a Monopoly game, Rainbow High and Barbie dolls, an interactive Baby, Play-Doh ice cream, Andy Xtrem Bots robot which helps learn programming, SMIKI remote-controlled car, Hot Wheels expandable race track and Nerf launcher, recommended by a teenager. Some of these proposals will also appeal to adults, encouraging them to play with their children.
For over 40 years, SMYK has been providing toys inspired by the needs and desires of children. In SMYK stores and at smyk.com, there are carefully selected gift suggestions, including market novelties, toys from iconic brands and toys supporting development.
Advertising campaign under the slogan: "SMYKI recommend! " will be presented on TV stations and digital media, including social channels. It will start on November 8, 2021.