Biała Podlaska Triumphs!
SMYK has built an original playground for children.
Thanks to the enormous commitment of the city's residents, a new playground for children has been created. This is the result of Biała Podlaska's victory in the third edition of the "Dragon for Dragon" campaign organized by SMYK as part of the loyalty program SMYK & Spółka.
This inspiring initiative supports parents in weaning children off pacifiers, but also educates on how to initiate change and care for the planet. The opportunity to exchange children's pacifiers for plush dragons – toys for members of the SMYK & Spółka program – was the first stage of a nationwide campaign to build a safe and environmentally friendly playground for children.
The third edition of the "Dragon for Pacifier" project exceeded the organizers' wildest expectations. Thanks to the support and involvement of SMYK customers, over 320 kg of pacifiers were collected in less than two months, which were given new life and, in the spirit of caring for the planet, served as a building product for a place of children's joy and carefree fun. Eight Polish cities were invited to choose the location of the playground. Over 10,000 people participated in the voting, and the most engaged city (selected in the voting) turned out to be Biała Podlaska! It was in this city that the third "Dragon Playground" was built.
The playground made of secondary raw materials is not the only ecological aspect of this project. The plush dragons, which were distributed to children in exchange for pacifiers, were made 100% from material derived from the recycling of PET bottles. No new materials were used in their production, only those recovered from recycling.
SMYK extends huge thanks to everyone who contributed to the successful implementation of the initiative. Words of appreciation are due primarily to the customers and individuals involved in the campaign. Collective action has enabled the "Dragon for Dragon" campaign to go far beyond mere collection and become a step towards a better future for our children. On behalf of the children of Biała Podlaska, who will actively enjoy the playground – thank you!
As a token of gratitude from SMYK, every Club Member participating in the campaign also received additional puzzles for their club account in the SMYK & Spółka program.
Exact location of the playground: ul. Piłsudskiego 45-47, 21-500 Biała Podlaska