The last three editions were very popular, so this year we're starting the fourth edition of the "Smok za smoka" campaign. It begins on Monday, August 12, 2024, and runs until October 31, 2024.
In this campaign, every child who is ready to give up their pacifier can receive a soft plush toy in their favorite color. The plush dragons for this edition are named Groszek (green), Chmurka (blue), and Malinka (pink).
The goal of the campaign is to help children let go of their pacifiers and to recycle the materials to create a new playground.
In previous editions, playgrounds made from old pacifiers, chosen by customer votes, were placed in Rumia, Sierpc, and Biała Podlaska. Another city will have the chance to get a new playground! Voting will start after the pacifiers are collected in stores, beginning on November 4, 2024.
The plush dragons that children receive are made entirely from recycled PET bottles, with no new materials used.
The campaign is for members of the SMYK & spółka loyalty program. Every Club member who spends at least 50 PLN in one of over 200 SMYK stores can exchange a used pacifier for a plush toy. The limit is one dragon per Club member. The campaign runs from August 12, 2024, to October 31, 2024, or until the plush toys run out.
We invite everyone to join in!
