The tremendous success of the previous two editions of this eco-educational initiative has led us to organize another one with great pleasure. The third edition takes place from August 21, 2023, to October 31, 2023.
As part of the "Dragon for Pacifier" campaign, every little one who part ways with their pacifier can exchange it for an adorable plush dragon. The initiative has two equivalent goals – supporting the child in the challenging moment of saying goodbye to the pacifier and reclaiming secondary material that would otherwise end up in a landfill and remain in the environment for hundreds of years. The recovered material will be used to produce durable, aesthetic, and practical playground equipment.
In the previous editions, playgrounds made from old pacifiers were created in Rumia and Sierpc – as decided by our customers in the voting. The next city has a chance for a new playground in the third edition. The voting will take place after the pacifier collection in stores, and the start of the voting is scheduled for November 2, 2023.
The playground made from recycled materials is not the only ecological aspect of this parent-supporting initiative. It's worth noting that the plush toys received by children are made 100% from material derived from recycling PET bottles. No new plastics were used in their production.
The promotional campaign is aimed at members of the SMYK & spółka loyalty program. Every customer who makes purchases of at least PLN 50 in one of over 200 SMYK stores can exchange a used pacifier for a plush mascot. There is a limit of one dragon per club member. The campaign takes place from August 21, 2023, to October 31, 2023, or until stocks run out, if it happens earlier.